Daily Archives October 1, 2007

Oil Companies Advertise: Why Bother?

The concept is ridiculous, really. Let’s say that a captive market with a voracious appetite for your product exists. The demand always exceeds supply. Your main worry is the exhaustion of the supply.

In this scenario, competition is an illusion. There are more customers than existing supplies of the product sold by all the sellers. As one would expect, the price has been on an unchecked upward trend for many decades. Let us not be fooled by lengthy inflation plateaus, or economists who talk in terms of inflation over time. The simple fact is, more of us are using it faster than ever before, paying more for it than ever before, and there is less of it available than ever before.

Is it oil? Sort of. What it really is: man-made energy from finite and limited availability fuels...

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