Monthly Archives February 2008

This is so obvious now, it makes your teeth hurt, doesn’t it? Or are we the only ones who see this coming?

In the last month, two automotive industry events occurred that are signposts to the future. Tata Motors of India has designed and will build a 1 Lakh [sub $2500.00 US] car, something other car companies the world over said was impossible. Other Asian auto makers are planning similar sub $4000.00 (US) cars. The Tata RS 1 Lakh is being hailed as an engineering milepost. It took 500 engineers, and resulted in over 40 patents. Across the globe, Chrysler LLC recently told its dealer network that it will shrink and consolidate the network, and also its own model lineup to better reflect marketing realities and eliminate redundancy...

Microsoft Offers To Buy Yahoo: Why They Haven’t A Clue

In their bid to compete with online rival Google, Microsoft now thinks that Yahoo is the answer. Bad idea.

It is amazing, that with all of the resources available to Microsoft, they still don’t get the relationship between online ads, search engines, and those who search. This dynamic has a key ingredient that both Yahoo and Microsoft ignore, yet Google seems keenly aware of.

Simplicity.

This is not to mean your online presence has to be merely simple. It also has to NOT be many things. Obnoxious, for one. Here we are in 2008 already, and STILL we see advertisers serving up animated, blinking, misleading banner crap.

Not to imply that Google is the shining example of perfection. Far from it. It is merely the present benchmark...